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‘It’s either that or you die’: Desperate billboard campaign leads to donated kidney — and friend for life

McLennan’s dire plight received significant media attention in February of 2018 when family and friends erected 27 billboards province-wide, along with creating bumper stickers and a social media campaign aimed at unearthing a living donor willing to part with a kidney to give the 44-year-old shop teacher at Father Lacombe high school a shot at returning to a normal life.

Full Story: https://calgaryherald.com/news/local-news/its-either-that-or-you-die-desperate-billboard-campaign-leads-to-donated-kidney-and-friend-for-life

Story Credit: Shawn Logan (2019), Calgary Herald